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Since April 2012 when Google dropped the Penguin hammer there have been many more changes in SEO. Many thousands of SEO companies have closed their virtual doors and many, many more SEO professionals have lost their jobs as Google has claimed more revenue from the internet and stripped websites of their ability to rank in the SERPs.

Unfortunately, even the SEO companies that have survived the devastating effects of the Penguin update have failed to move with the times.

As Google has introduced more and more convoluted rules to their algorithm, these changes have removed ordinary SEO company’s ability to rank websites. Although this is unfortunate for these companies there is a much more alarming fact that is often not discussed.

Not only are these SEO companies unable to rank their client’s websites but the SEO techniques they are using are actually hurting their clients in the Google SERPs.

With search engine optimization services being offered that are based on over optimized anchor ratios many of their client’s sites are literally millimetres away from being slapped by a penguin penalty. And, unfortunately it is becoming more evident with each passing day that non big brand names cannot and will never recover from a penguin penalty.

However, their clients are not aware of this.

Sadly for business owners, who are trying to build their online presence, finding a good SEO company that can actually produce results is becoming more and more difficult.

Foreign based SEO companies often make outlandish claims and will even go as far as to use others company’s results as examples of what they can achieve or by using examples of rankings they have achieved for completely uncompetitive terms that are financially unviable from a business perspective.

Search Engine Optimization companies, especially offshore based SEO agencies that use workers with inferior English language skills, are quite content to take on clients whom they then fail to rank, so they lose those clients and then simply take on more.

SEO clients have become a disposal and recyclable asset in the business plan of many SEO companies.

It is time that SEO companies were held responsible for their actions and I urge every potential SEO client to do their due diligence when they consider which SEO services to use.

Be sure that the SEO Company knows what they are talking about. Ask them about the Penguin update. Drill into their knowledge of Panda and ask them for examples of keywords that they have ranked websites for.

Also ensure that the company supplied you with an exact match count of the searches performed for the keywords they have ranked.

Many SEO companies show their success ranking sites for keywords that get less than 200 hits per month. This is useless.

Genuine companies like McGrath Enterprise SEO Services target and rank keywords that get thousands of exact hits per month and offer amazing informative guides and advice on their website blog. It is companies like these that you should be considering using.

If you want real SEO advice then visit McGrath Enterprise SEO Services blog which is filled with useful advice for ranking in Google in 2013 and beyond. Visit the main site if you require SEO services performed for you.

Small business and local SEO needn’t be inaccessible. Here are a few pointers on boosting your traffic and reaping the benefits.

If you have a business that is located in a specific postcode with a fixed address and have some kind of website presence you must surely have come across the concept of small business SEO.

For many small business owners, SEO is a locked room which you are standing outside of trying to peek a look through the window. Well, I’m here to show you that it needn’t be that way, it needn’t be confusing and it needn’t be a costly affair.

In my experience most small business websites not only benefit from local SEO but also that it can cost only a few hundred pounds with the benefits lasting months. In this SEO guide there are a few relevant questions and answers that will help you get a rankings boost and hopefully keep you there for some time to come.

What type of small businesses can benefit from local SEO?

For any business it’s important to understand where and how their prospects are going to find your services. Using internet search engines to find local services has replaced older typical behaviours like looking in newspapers and paper directories. So it goes without saying that almost all localised businesses can benefit from local SEO to put themselves in front of those prospects.

Is local SEO different from SEO in general?

There are certainly crossovers between SEO in general and local SEO. Many people use general search terms when searching for local services as well as their search terms being loaded with postcodes or the name of your town or city.

Localised SEO does come with a handful of key differences to SEO in general with the most important being a Google places listing or a Google+ page for your business. Claiming this and completing your details 100% correctly will help Google deliver your website or page to your prospects when they use general search terms and are located in your town or city.

Another important factor in local SEO success for small business websites is using local references in your on-page SEO. What I mean by this is including the name of your town or city or postcode references in your page title, description and on your website in general. If someone is looking for ‘electricians in Glasgow’ and you don’t have any references to Glasgow in your on-page SEO then it’s highly unlikely any search engine will deliver your website to its users.

In keeping with the above, it’s a good idea to have your complete business address in the footer of your website. Doing this will help search engines determine the relevancy of your website to the users search term and their locality.

There’s also the use of Schema.org for local businesses which is set of HTML snippets that your web master or web design agency should implement. This also helps search engines to identify your business and deliver your website to its users for arbitrary related searches to your offering.

What other ways can local SEO benefit you?

Once you’ve set yourself up with a Google+ page it’s really important that you encourage your customers or clients to give you a positive review. Reviews are social signals that positively contribute towards Google deciding whether to deliver your listing to its users. So it’s a good idea to include links to your Google+ page and encouraging people to connect with you across your website and in other communications such as emails.

Final thoughts…

Small business localised SEO is an on-going, integral part of the success of many local businesses. Employing an SEO company to do the work for you needn’t be a costly affair and the rewards will ensure a good return on your investment.

After studying Design at his local University, Mark went on to work as Creative Director for a number of companies. Mark is a founding member & Director of Ranking Quest which intially offered Professional SEO Services in Cardiff but has now expanded UK wide. Visit our Small Business SEO page, it’s currently our best offer for local SEO services.

Do you need SEO help? Not sure where to begin? Some companies resort to outsourcing SEO due to the perceived complexity. However, improving your search engine rankings is not a bridge too far. Though SEO may be complex, it’s not rocket science, and you can initiate your own program in-house.

To help you, I’ve prepared an SEO checklist that will put you on a clear path to improved search engine rankings.

The power of this checklist lies in its focus on SEO techniques your competition has ignored. By focusing on under-exploited areas, you face less competition. Therefore, you stand a better chance of making noticeable gains.

Voila! That sounds like an opportunity. Here’s my SEO Checklist to get you started.

Six Uncommon SEO Techniques Explained:

1) Employ Inner Page Linking – Sound boring? Maybe that’s why it’s an under-used SEO tactic. But it’s effective. Remember, search engines look for relevant content. Ann Moseva of Marketing Profs says a well-structured website with the right keywords and internal links improve find-ability. As you write more content you can create more internal links. This makes it easier for Google to index your site, improving your search rankings. Write more content and develop your internal linking structure.

2) Build Resource Centers – Set up a section on your website for articles or varied educational content that includes keyword-rich content, photos, audio, and videos. All offer excellent opportunities to add tags that attract search spiders. In other words, they act as bait for search spiders. This makes your site more link-worthy, so it’s more visible and findable. Prospects as well as search engines can now seek organized and informative content more easily.

3) Exploit SEO for Blogs – This might seem common, but did you know blogs are designed with search spiders in mind? Many SEO content writers ignore this inherent search-ability. As you cite other blogs, even if just in a list, you’ll attract the likes of Google and Yahoo! And don’t forget spiders seek keywords in content, titles, tags and URLs. Rekindle your content’s attraction quotient with SEO for blogs.

4) Socialize with Google+ – Ignite your content distribution with Google+. According to Rand Fishkin, Google+’s search-ability rivals Twitter’s. In an informal test, he compared both sites. Although Twitter brought in more traffic, Google+ achieved a higher click-through-rate (CTR). When you add Google’s deep pockets to social media’s explosive growth, Google+ has a bright future. As Rand put it: “… the outsized benefits… are pretty clear”. Leverage the “early mover” advantage and employ Google+.

5) Google Authorship – This remains an uncommon and under-used approach in achieving SEO best practices. Google+ constantly searches for quality content. As a content writer, you get credit for your articles, blogs, etc., with Google Authorship. And it protects your content, increasing your credibility. As you write more content, your Author Rank improves, increasing your website’s search rankings. Check out this powerful tool – it has huge potential.

6) Integrate with Content Marketing –SEO content writers strive to make their content work hard, so search engines can find you easier. Re-purposing content and maximizing distribution via social media sites works well in “optimizing” your marketing efforts. Add SEO to the mix, and you’ll achieve SEO best practices. Your leads, sales and profits will increase. A holistic approach brings it all together, so the whole is greater than the sum of its parts.

These are my six uncommon SEO techniques explained. If you need SEO help, this checklist should kick-start your program. Begin with something simple, like SEO for blogs.

If you don’t have an experienced SEO content writer, or your staff’s busy with other projects, then you might consider outsourcing some SEO work.

To outflank the competition and boost your profits take advantage of these six techniques before they become SEO best practices.

Alex Milo, http://www.b2bcopywriting-alexmilo.com, is a professional B2B Copywriter who is certified in SEO copywriting. He’s also a Certified Professional Logistician with over 25 years of experience in transportation and logistics operational and business development assignments. He now spends his time writing B2B marketing content and consulting. Alex focuses on content marketing that helps generate leads for transportation and logistics companies.

People having basic knowledge of the Internet would consider search engine optimization as something that they can handle themselves without the need for a professional. It may work sometimes, but mostly, it is an absolutely wrong approach to web businesses. Given below are some reasons that show the importance of getting the service of a professional Search Engine Optimization consultant.

Search Engine Optimization Takes Time, Effort and Dedication

For a SEO campaign to succeed there is a need of ample time, effort and dedication. SEO Consultants are a dedicated lot when it comes to SEO optimization project, thus providing you with a controlled campaign. These efforts and the necessary architecture are available with large companies as well as many smaller companies. If you want to work on your own SEO work, it could soon become overwhelming, in addition to taking a considerable time for seeing the required results.

SEO Tools, Strategy, & Experience Are Needed

The SEO tools are in a constant change, and the skilled SEO’s always make it a point to have a suite of these tools to use and find reports and processes like keyword research, keyword competition reports, keyword density reports, traffic report, etc. A professional SEO consultant would find the right strategies and roadmaps for successfully market the client website, detailing t the efforts to be made to market the website. Hence, it is important to have a professional expert to make your website gain in ranking within a short span of time.

Search Engine Optimization Not So Easy

Getting success with SEO is not that simple. Nowadays, it is more about strategy, architecture and method that count. There is a need to stay updated with search algorithm and marketing strategy.

Local SEO Services Could Be Affordable

Although, complete SEO campaigns are expensive, but compared to other advertising channels, they are relatively competitive. It is better to find SEO services that fulfil your budget and needs. So, if you are looking for affordable SEO Services, you should first make a comparison of rate of the first bidder against other companies before settling for one.

Search Engine Optimization for Better Website Ranking

Coming within the top 10 results for your site ranking is easy with right keyword SEO campaign. It is important to target the first 3 major search engines. A good result with the search term is surely going to increase your business and exposure.

Professional SEO Services to Your Rescue

Most of the online businesses have experienced SEO professionals, who can make your website outrank your competitors using their professional methods of services. It is wiser to remain a step ahead of others which is easily possible through the services of a professional SEO expert.

Search Engine Optimization Gives Your Best Results

SEO provides the best result compared to other advertising methods like print advertising, television, radio broadcast advertising, etc. SEO is also cheaper compared to these traditional methods. The campaigns have a broader reach, going to every part of the world.

SEO Services Can Help Increase Business Sales Drastically

It is advisable to have an online store for selling your goods. This helps to expand your business and see a drastic growth of business, making SEO as the perfect solution to increase your business.

Zoom Web Media are specialists in local SEO Services in getting your business website to the top of popular search engines like Google and Bing. We provide affordable SEO Services in Canada, connecting you and new customers through placement in the top 10 search results and maps or through paid advertising.

Website search engine optimization (SEO) is at the heart of all your marketing and promotional efforts and services. However, the best SEO efforts can go unfruitful if they are not in sync with technical requirements.

For most small businesses in current times, website SEO is often the first step in promoting their business and client services. For a small or mid-size business, website SEO helps promotional efforts, reach out to target audiences, and save significant amounts of money on promotional efforts.

Website SEO consists of several service components. Technical expertise is needed to implement SEO elements.

Link building: Link building includes appropriate back-linking substantiated by the relevant content and activities like social media marketing and email marketing. All of these have to follow guidelines of the search engine, for example the Google Webmaster Guidelines.

Website SEO efforts can be jeopardized by the use of inadequate link building or utilizing incorrect links.

Keyword research: Website SEO efforts also include content that uses the correct keywords to draw target audiences to your services. For SEO to be effective, keywords relevant to your competitors are also taken into account.

On page SEO: Website SEO services often contain on page optimization tool that can help analyze internal links as well as page content to supplement the overall SEO efforts. Many on page SEO tools work together with other tools that help measure keyword density, analyze links, etc. to complement the SEO strategy. Other useful tools include the keyword optimization tool that can reveal the word count in content.

Benefits of hiring professional SEO services for your website

There are immense benefits to hiring a professional expert to conduct the SEO for your online marketing requirements.

Develop a strong online presence: The website SEO expert understands how SEO works, rules set by search engines, and how to work around them to ensure higher visibility for your business services. SEO experts are also clued into SEO updates and changes and can help your website adapt quickly to them before you lose any business.

Connect with potential customers: An SEO expert takes into account your competitors’ websites as well, and designs a strategy for your services, keeping in mind even the competitor’s strategy. This allows you to present your visitors and potential customers with exactly what they would like to see. Your chances of connecting with a potential customer are thus, higher.

Convert visitors into clients: Ultimately, all your marketing and promotional efforts are targeted to getting more clients. Increase in number of clients means increase in revenue. Targeted and well thought-out SEO efforts, including activities such as PPC and link building, can actually get more visitors to your website, and help convert them into consumers of your products and services.

Business InfoTech is a consulting company that offers comprehensive, end-to-end solutions in accounting, software development and web development to small and mid-sized businesses in the USA. Their bouquet of offerings also includes targeted website SEO services, data entry, and pay per click management services.